Freedom International Brokerage Company (Freedom) is one of Canada’s leading full-service, Inter-Dealer Brokers—providing electronic brokerage services to wholesale capital market participants in Canada and globally.
Since 2016, Freedom has been a committed corporate partner to POGO, demonstrating their shared vision of making a difference in the lives of children battling cancer through substantial financial, in-kind and volunteer contributions.
Kevin Kirby, President & CEO of Freedom International, at the 2017 POGO PJ Party
Freedom’s involvement began when Kevin Kirby, President and CEO, joined POGO’s Development Cabinet, a group tasked with growing POGO’s fundraising revenue. Recognizing their values aligned with POGO’s mission, Freedom quickly became a valued partner and has contributed $302,500 over the last nine years in support of POGO’s programs and signature events that raise critical funds for childhood cancer research, financial assistance to families, and school and work supports for survivors.
Tim Anastakis, Vice President at Freedom, underscores the significance of their partnership with POGO, stating, “Knowing that I work for a company that prioritizes children’s charities makes me proud,” a sentiment that is echoed amongst Freedom employees.
In addition to their financial support, Freedom goes above and beyond by providing coveted tickets to Toronto Blue Jays and Toronto Maple Leafs games—offering families the chance to have happy moments together at a time that is typically filled with hospital visits and days at home sick.
“It’s a pleasure knowing Freedom ticket donations help towards brightening a child’s life even for a small moment.” – Andrew Cooper, FX Forward Broker, Freedom International
PARTNER WITH POGO
Corporate partners play a critical role in helping POGO transform the childhood cancer care system and enable POGO to deliver care and support to children, youth, survivors and their families affected by childhood cancer.
POGO offers a portfolio of sponsorship opportunities that can enhance your brand, raise your community profile, and help you achieve your marketing and promotional goals.
About a decade ago, I sat in a hospital in Leeds, Yorkshire, discussing with the parents of one of my young patients their high-dose chemotherapy treatment, including the risks of severe infection, liver and lung problems. “And,” I added as an aside, “there’s a chance of mucositis, which is a sore mouth, like a mouth ulcer.”
Three weeks later, and the child could hardly open their mouth—with lips cracked and bleeding, spitting out small pieces of the lining of their mouth, unable to eat or even swallow their own saliva. The lack of attention I had paid to mucositis up to that point struck me hard. And back then, there was very little we could do to prevent or treat it.
POGO Guidelines Offer New Approaches to Mucositis Care
The POGO guideline gave us some new approaches to try, and, as it was an extremely well-produced and high-quality international guideline, the leverage to kick some of these approaches into action.
Why is it important that the guideline marks out ineffective treatments?
1) There’s the hassle of taking medicines when they don’t do anything.
2) There’s the side effects, including stinging and bad tastes.
3) There’s the unnecessary costs to the health service.
Slushies Bring New Meaning to Cold Comfort
One approach suggested in the guideline was “cryotherapy.” You might have heard about cryotherapy for freezing off veruccas (warts) on your feet, or maybe with respect to Walt Disney freezing his body after death, but the phrase just means “treating with cold.” In the case of mucositis prevention, this means the patient holding ice chips in their mouth. It’s meant to reduce the amount of blood flowing to the delicate layers just inside the mouth, and so reduce the amount of chemo passing there to cause damage. In the UK, we struggled with the technical troubles of how to exactly procure, store and regulate popsicles within our hospital system, but this has been spectacularly and tastily overcome at McMaster Children’s Hospital in Hamilton, Ontario, with an in-unit slushie machine. Choosing which slushy you can have with chemo seems much more appealing than holding an ice cube in your mouth until it melts!
Shining a Red Light on Healing
The other main approach in the guideline was photobiomodulation. This is the use of a special wavelength of red (or infra-red) light to encourage the cells of the mouth lining to heal faster. Working with a hugely enthusiastic pair of dentists, and in collaboration with our local hospital charity, we acquired an LED-based photobiomodulation system. We put together detailed information on how to use it, how to clean it, and (after a beautiful bit of co-design and qualitative research from Dr. Claudia Heggie), a film made with young patients to explain it.
Now, despite my slight incredulity that shining what looks like a fancy red torch on someone would make them feel better, we use it frequently. We’ve massively reduced the severity of mucositis in our transplant unit and reduced the numbers of patients who’ve needed TPN (all your “food” fed through your central line). We’ve had patients travel from long distances to get some red light magic to feel better. We’ve seen requests from around the country asking how other units in the UK can get it going. Which makes us sound great, but it should be noted that this only got going because the POGO guidelines were there. Not wishy washy “expert” statements from the manufacturers of these devices, but guidelines with solidity and seriously interrogated evidence. This quality of document helps us persuade the administrative teams who need to control the finances of our hospitals that the intervention is truly likely to help our patients, and maybe even save money.
POGO’s Impact Immeasurable
These guidelines, the creation of a team based in Ontario, has spread good things much, much further. POGO, please listen to me, as a “come from away”: your work has power. POGO should be extremely proud of the guidelines they develop, nurture, help to create and support the uptake of. The impact they have around the world is immeasurable.
By Bob Phillips, BMBCh, PhD Professor of Pediatric Oncology and Director, Candlelighters Supportive Care Centre, University of York/Hull-York Medical School, UK
Dr. Bob Phillips is a Senior Academic at the Centre for Research and Dissemination and Hull York Medical School and an Honorary Consultant in Pediatric/ Teenage-Young Adult Oncology at Leeds Children’s Hospital. Bob is a respected global leader in supportive care management. He spoke at the 2023 POGO Symposium on Childhood Cancer.
POGO is pleased to welcome Shannon Caskey as our new Chief Development Officer, with oversight for POGO’s fundraising and communications teams, starting April 1, 2024. Shannon succeeds Lynn Wilson who retired from POGO in March and whose outstanding leadership helped raise millions of dollars that have impacted and benefited childhood cancer care in Ontario.
Shannon is a Certified Fundraising Executive (CFRE) who was recently awarded as Best Individual Fundraising Professional by Charity Village. She holds a graduate certificate in Corporate Communications, an Honours BA in English Language & Literature and has work experience at SickKids Foundation, Right to Play Canada and True Patriot Love Foundation.
For the past six years Shannon has served as the inaugural Director of Development at The Darling Home for Kids, where she established an excellent team and developed their fundraising strategy, resulting in significant growth in donors and doubling annual revenue. Shannon was the overall lead on the strategy and execution of The Embrace Campaign, the organization’s largest capital campaign in its history.
Having worked predominantly in organizations supporting children, Shannon is excited to bring her development expertise to her new role at POGO: “To step into the role of POGO’s Chief Development Officer is a true honour. I have long admired the accomplishments of the organization in their mission to achieve the best childhood cancer care system for everyone affected. I look forward to working with the amazing POGO team, donors, volunteers and supporters to continue making an impact to help ensure access to the best care our province can provide.”
Please join us in extending a warm welcome to Shannon.
POGO is pleased to announce that Lauren Ettin will be joining POGO as our new Chief Executive Officer, beginning April 29, 2024. After an extensive search, Lauren emerged as the ideal candidate to lead our organization into the future. She succeeds Jill Ross who has served admirably in the role since 2018, leading the organization through a critical time and delivering on our commitments to families and children.
“Lauren’s diverse background and wealth of experience across the healthcare system and in pediatrics uniquely position her to lead POGO toward continued excellence and innovation,” says James Scognack, POGO Board Chair. “She has a vision for the organization that we share, strong connections with the pediatric community, and a passion for supporting children, youth, and their families, which, among other attributes, make her ideally suited to the role.”
Lauren’s career has spanned the public, private, and nonprofit sectors. She has proven herself to be a strategic and entrepreneurial leader, with her most recent role as the founding Executive Director of Kids Health Alliance. In this role, Lauren forged relationships and formal collaborations with and between children’s and community hospitals, associations, and government. In addition, she was instrumental in the work of the Children’s Health Coalition, bringing together a collective voice for the pediatric sector, which resulted in a historic investment of $330M for programs and services across Ontario.
Prior to her time with Kids Health Alliance, Lauren served as the Director of Policy and Member Relations with the Council of Academic Hospitals of Ontario, worked in consulting and spent time in management roles in the Ministry of Health and Cabinet Office.
Lauren shares her excitement about joining the POGO team: “This is a dream opportunity to bring my experience in pediatrics to an organization of such high esteem. I am honoured to be the successful candidate and I look forward to working with the incredible childhood cancer community and all those who so generously invest their resources to ensure everyone affected by childhood cancer has access to the best care and support.”
Please join us in extending a warm welcome to Lauren. We are excited about the future and look forward to the positive impact that Lauren will undoubtedly make as she builds on POGO’s 40-year foundation to further the organization’s mission and vision.
In 2019, Bruce Power made a five-year pledge of $300,000 to POGO initiatives. The financial investment demonstrated their commitment to provide children and youth with cancer, survivors and families with access to ongoing treatment, care and financial support. But it is the activity that ensued that illustrated their true dedication to champion childhood cancer care.
From catalyzing more champions for POGO, to supporting the ongoing professional development of our healthcare professionals, to delighting our young patients and their families with some extra special fun activities, Bruce Power’s outstanding leadership has distinguished them as a true POGO partner—here for kids with cancer. For now. For life.
Watch this animated video for a snapshot of Bruce Power’s support of POGO.
